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How to choose a website designer? Can I get by without one? Well, there are hidden costs and pitfalls in trying to make do with a free or low-cost do-it-yourself WordPress theme or online template.

After all, if you have no experience as a tailor. Would you be confident that you can take a low-cost off-the-rack suit and do the alterations needed to make it fit you well? Most likely you will end up with an ill-fitting suit that becomes a source of mockery rather than compliments!

How to Choose a Website Designer

It is much the same with designing a website. First, your web designer should be able to guide you in choosing the right domain name! The right domain name is a domain name that will empower your new website and help it compete well out-of-the box with other existing websites.

You need a good website designer to choose and edit photos and graphics with skill. Photoshop editing skills are best exercised in the hands of an expert.

You need someone with a trained eye to create layouts that are legible and well arranged. You need your content edited properly to ensure proper optimization for search engines. You will need customization to accommodate your logo and branding. You will need someone who can turn your website into an effective marketing tool that attracts new business prospects.

All of these require skills that only a seasoned website designer can bring to the table. So then, how do you choose a good website designer?

Choose a Good Website Designer

If you are a small business, you can have a polished online image that is as professional and effective as the best Fortune 500 companies in the hands of the right web designer. Choosing a good web designer is critical to your online marketing success.

Your Budget

Be realistic about your budget. If you buy a very cheap used car for R50 000, how likely is that vehicle to serve you and your business reliably? Will its appearance enhance or detract from your business image?

It is much the same with choosing a website designer. Good web design skills come with consistent experience. A reasonable budget increases the likelihood that you will find the right skills needed to create an online presentation that serves your business well. If your first consideration is to get the lowest price possible… well… you get what you pay for.

Know A Good Website Designer

Does the web designer’s online portfolio appeal to you? Why? Would you feel confident in making online purchases from this designer’s website? Does the web design trigger the right emotional responses? Is it well organized, easy to use?

Your responses will be consistent with the responses of a potential customer that visits your website. Your website is your online storefront. If it is an appealing storefront, potential buyers will be encouraged to enter, browse, and purchase.

Interviewing Your Website Designer

The next step is to call the web designer whose work impresses you. Here are a few things every good website designer will inquire about as you discuss your website needs.

What do you want to accomplish with your website? What business problems or goals do you want to address with your website? A good web designer is solution minded. They want to solve problems and create a website that serves your business goals. Otherwise, it will be nothing more than a pretty online paperweight!

Who is your target market or demographic? Good web design must appeal to the market you want to attract. A generic template or theme cannot do that. A thoughtful website designer strives to understand the values and needs of the market you intent to serve.

Is search engine marketing important to your business? For most small businesses it is very important. A web designer with search engine optimization skills will have realistic suggestions for designing and maintaining a website that builds qualified online traffic that works for the long-term.

What feelings do you want your website to convey or avoid? Web design is a form of emotional communication. The first impression you make online will be emotional. What do you want that impression to be? Now, here are some other vital considerations you should ask yourself as you interview the website designer.

How Does the Website Designer Communicate?

Do they use technical jargon known only by coders and web experts, or do they explain things in plain English? Your ability to understand and be understood by your website designer is critical to the process of choosing a web designer.

If you feel intimidated or confused by what your web designer tells you, it is an indication that the design process may not work out well. You will be frustrated and the end product (your website) may not be in line with your expectations. A website designer who explains things patiently in plain English is worth their weight in gold!

Who will you be working with? Who will you be your contact during the website development process? Will it be someone you communicate with well?

You may be assigned to work with someone other than the person you spoke to initially, the person who ticked all the right boxes with you. The person that prompted you to choose their services should ideally be the one to work with throughout the process.

Food for Thought: Choosing a Website Designer

In closing, these are a few of the key considerations that, hopefully, will help you to choose a good website designer that meets (or exceeds) your expectations. Like a well-tailored suit, a good website design will serve you well for years to come!

How To Choose A Website Designer

How to choose a website designer? Can I get by without one? Well, there are hidden costs and pitfalls in trying to make do with a free or low-cost do-it-yourself WordPress theme or online template.

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