Websites are not rocket science and are actually quite easy to create. But (there has to be a but, right?) simply building a Website does not guarantee traffic. And a Website without traffic is a waste of your time and money.
So if you are going to do it yourself, save yourself the embarrassment of having to have professional fix your mistakes later.
- What is the purpose of this Website?
- What are Goals for this Website?
You need the IP addresses for your Hosting, if you intend to register your own Domain Name. Your Host will also be able to register your Domain at a nominal charge for you.
If you intend to register your own Domain Name, you can register;
South African Domains DOT COZA through ZA Central Registry NPC
International Domains NameCheap
Your Website needs to be designed with mobile devices in mind. This means that the content including the graphics must resize depending on the size of the screen. Except it is not quite that easy, the content must be legible no matter what the size of the screen.
By creating a Mobile ready Website, you do not have the expense of having to create a send Mobi Website.
Google Developers have published an article explaining this, here.
Search Engine Ready
By creating Search Engine ready pages, you get a better search engine ranking and help your target market to find you.
Before writing the content for your page, look at what your target market searching for and what search terms are they using? These words and variations of them need to appear in the content. You also need to use them in the Keywords and Description Meta Tags which Search Engines use when examining content.
Write clear concise content, use pictures where necessary.
Use graphics optimised for the Web at 640 x 440 pixels and in JPG format. Use to break up content, but do not overuse.
Google looks for content that is shared and believes that people want share it, it must be good. Add sharing buttons to your content to encourage people to share.
FTP (File Transfer Protocol)
This is the quickest way to upload or download files to or from the server. The one I recommend is Filezilla
Track your visitors using Google Analytics