The Internet contains billions of documents in different languages so how can you possibly use it to find out what movie is showing in Pofadder ? Consider this, the Internet would be of no use to anyone, if you could not find what you are looking for.
This is where Search Engines come in. There are currently three main Search Engines, Google, Bing and Yahoo, as well as several minor search engines. Some like Baidu are language specific and some like Google Maps are specialist search engines.
What is Search and how does it work?
In order for a Search Engine to be be effective it has to catalogue data stored on the Internet. It does this by sending a Bot browse Websites and categorise them.
The Bot is simply a program that visits a Website and uses the clues that we leave when creating a Website. These clues are:
The Meta Tags Description and Keywords
Headers and Sub – headers
Bold and italicized text
Search Engines also take into account, if the Website has been shared on Social Media.
The Major Search Engines have another very important tool to help you find what your are searching for, Local Search. Google, for example has Google Business Pages, where you can register your business for free.
So when I type in Plumber in Cape Town City Bowl in Yahoo and Google I get a Plumber in the City Bowl and not one in New York.