Just a few years ago, Facebook was the preserve of the young. Then one day, their parents discovered that it was a great way to find old friends and to connect with family. Soon business saw that their target market was available in one place and Fan Pages took off.
The same has happened with Twitter, from being used to tell people what you are doing, it has become a way to announce new products and services.
If you use any form of Social Media or publish a regular Blog, even if you do not have a Web Site, you are present on the Internet i.e you have Web Presence
When you take these different Internet Tools together and see what purpose they serve, you will see that they are different but compliment each other.
Facebook allows you to announce Products and Services and start a conversation going. It is an easy place for people to compliment you or complain.
Twitter only allows you to use up to 140 characters, so you would use like to get out a quick message similar to a text message from your mobile phone. It is possible to send or receive direct messages. Again it is possible to chat or get a conversation going with Twitter. Twitter’s great for teasing your audience and sending them to a Blog Post or Product Landing Page.
A Blog is a good way to establish yourself as an expert in your field. By writing clearly in language that your audience understands, you show them that you know your field and can help them, should they need the services you provide.
The purpose of these tools is to drive traffic to your Web Site, where you can promote your business and services.
So why do you need Web Presence? What would happen to your business is you were not on the Internet at all? Possibly nothing now, but what about about the future.
Using the Internet you can book and pay for Air Tickets, you can buy your groceries, book your car in for service and do just about everything you you would do in the local shopping mall.
Go to the local mall and take note of the number of bookshops that have closed in the last few years. You can order and pay for books online and have them delivered and, if you do not to wait, you can download them as eBooks.
If you want a restaurant that you have never been to, you can look up their menu on their Website, look up how to get there and and make a table booking. You can look at review sites and see what others are saying about it. You might not like what you read and go somewhere else. Remember you can even do this in your car using your phone outside the restaurant.
What happens when you are locked out of your house – you look up the local locksmiths phone number using your phone.
It is obvious from the above that a Website is fast becoming a necessity.