The One Page Website

One page Mobile Friendly Website

One page Mobile Friendly Website

Websites have come a long way from When I started out in the Industry/ From a plain white background with plain black text to all the bells and whistles one finds on Websites today. Possibly the most import aspect of the evolution Websites have undergone, is the amount of creativity that one sees in modern Websites.

We see Websites in much the same way as we do paper magazines and books, as pages which we turn over. But look at your Internet Browser – you can scroll sideways or down and back up. Next open a Website on your phone – mobile friendly sites scroll down.

So the questions to ask is – why not have everything on one page? One reason that we do not build Websites as many one page is because we hate scrolling, especially sideways to get to the end of the line.

Another reason is that even the smallest Website has a fair amount of Information that they want to get across. To serve up the information in sizable chunks and cut down on scrolling you would use a static navigation either at the top or on the side and jump to that part of the page.

By using the navigation to move around means you can add all the extras you would add to any other Website – an example of this is the Website I made for Coeur de Leon Guesthouse that has a slider at the top and a interactive rooms a guide.

I have to confess, my One Page Websites have additional pages – I do add the boring but necessary legal stuff on a separate page but the core Website is on one page.

I did another simpler Website for Abafazi Logistics Management, again with the core information on one page and the boring add ons separately.

Whilst it is possible to create every Website in this manner, large Website could prove to be awkward and should there be developed in the traditional way.

The OnePager Website that I offer can be used for just about any type of Website but is ideal for Small Businesses just starting out and wanting to establish their presence on the Internet. Expanding the Website or even changing it to a multi page Website or at a later stage is easy enough.

Want to find out more and get your own OnePager – click here

The Business Card Website

In the same way the Business card that you carry around in your wallet and hand out when you meet a prospective client, a Business card site introduces you and your Business to the World.

The Business Card Website serves the multiple purpose of:

  • establishing your presence on the Internet;
  • providing you with custom eMail address;
  • telling the world who you are;
  • and where they can find you.

A Business Card Website, should not be confused with a free directory entry, whilst these serve the purpose of sending you business, you do not control them. Your Business Card Website is yours and you have the final say of what it contains and how it looks.

Who need one? The Internet is no longer the playground of the few. Smartphones have brought the Internet with reach of all. This means that even tradesmen like plumbers or electricians, who sell their services locally, could be searched for online. You phone is often close at hand and you do not have to go looking for your copy of the yellow pages (if you even have one.)

Normally the design and layout of such a Website would be simple, but of course customisation, depending your taste, is possible. The content is fairly standard:

  • Your name
  • Your service or product
  • Your hours of operation
  • Your address, and
  • Your phone number

The Internet has changed the way we do most things and keeps evolving. it is possible in the future that a Business Card Website will be expanded into a bigger site. Taking a real world example, you already own the plot, you are simply extending your property.

By registering your Domain now before it becomes unavailable and using a customised email address, you are already stealing a march on your opposition.

Stay out of Trouble

A lot of small businesses operate informally. They deal in cash, do not use banks and do not pay tax. This is acceptable up to a point.  Take the guy selling fruit at the traffic lights. Whatever he gets paid will go towards resupply and supporting himself. He does not need a bank account and the tax man will ignore

But go one level up to the guy who has a job but does side jobs o his own to time. Usually he will pocket the cash and not declare to the tax man. But somewhere along the line, he or she may take on a project for a company that needs a bank account so they can pay and before they pay they need formal paperwork.Operating under the radar now becomes more difficult, but is still possible.

Then one day the guy who has been moonlight decide to go into business. Now, there are two types of business – one that succeeds and grows and one that fails. So now operating under the radar becomes more difficult and in some cases impossible.

Business will always make the best customers because they have the money to pay for your service or product, but that have procedures in place and will require a proper invoice and because a great many countries have sales tax, they will need something more from you. Keep in mind, they will pay tax on their profits, so being able to prove their expenses to the tax man is important to your customers.

There is another very important reason for Small Business to comply legally – Governments provide assistance to Small Business, in the form of training and finance. In South Africa, i have to provide a tax certificate in order to get State assistance for my business and I am sure most countries would have such a rule in place.

But if you think that the tax man is the only one you need to keep happy, think again. Your customers have a variety of laws they can use to cause you much grief. There are Privacy Laws, there are Consumer Protection Laws, there are laws that govern IT.

Know what laws affect you and how they affect you is a major part of running your business. Law is a complex subject and one are where you need to get professional advice. There are books available, there are Websites available but these can only serve as a guide and rather that make an incorrect assumption, use a lawyer to find out what applies to your business.

Laws are there for the protection of all, including you. You will stay out of trouble only if you know what your rights are, what your client is entitled.

Facebook won’t cut it, you need a Website

I often get told by prospective clients, “Why do I need a Website, Facebook does all of that and is free.” My answer to this, “Facebook belongs to Facebook, your website belongs to you.”

Think about it, Facebook is a business, and in order to make money, Facebook sells advertising. Nothing wrong with that, right? Wrong again, Facebook would rather you see their advertising and does not care if you never find out about little Johnny’s upcoming concert. Like Google, Facebook serves up what they think is best for you.

You and only you control what is on your Website. Even if you pay a developer, like myself to do it for you, you control the money. But it goes further, they content remains on the site until you change it, it does not get pushed to the bottom as someone adds a post.

Consumers are smart, often knowing more about a product through their research, than the salesman does. The Internet allows consumers to get information they need to make a decision. They will get this from Websites, Consumer Forums and yes, from Social Media Posts.

Your Website plays a very important part in this process, it needs to have the information they need, it must be easy to navigate on both their mobile device and on their desktop. It also need to be search engine friendly in order to served as one of the top results, or at least on the first page of search.

Take control of your Online Marketing with a 5 Page Website that you can update and add to at no extra cost

Hosting your Website.

A Website is an investment in your future. Forget about cost, rather look at the potential income the Website will generate over time. Income that will protect your business investment and that will allow you to live comfortably.

Let me put it another way, your Website is an important part of your Marketing.

All this means is, that you cannot trust it to whatever is the cheapest available hosting around. i know cost is important, but if your Website is never available due to server downtimes or even worse, you have run out of bandwidth – the saving you get from using the wrong Hosting Provider, has the potential to destroy your Business.

So what do you need from a Professional Hosting Provider?

  • Enough Space for your Website Files (I give you at least 500mb*)
  • Enough Bandwidth for your Website can always be found online (I give you at least 1Gb*)
  • 99 Percent Uptime Guarantee – that is why I have partnered one of the top 3 US Hosts
  • Data Driven Website Software
  • Your Own Control Panel
  • Anything from 1 to as many as you need eMail addresses
  • and of course, Service
  • and let’s not forget, Affordability

Professional Website Hosting from R15.00/USD1.50 per Month

Choosing your Website’s Domain Name

Small Business must have a Brand that stands out. Several elements make up your brand. Your Domain Name is one of those elements.

Your Domain Name serves as your Address on the Internet. The care you took when choosing a name for your business should also go into choosing a Domain name.

The first thing you need to consider is where is your target market. If they are in South Africa, you should choose a DOT COZA suffix, if they are International try for a DOT COM. Maybe they are in Italy, then choose DOT IT.

The next step is the actual Domain Name. First prize is using your Business Name, but you may be trading as Bill Harper Plumbing in Port Elizabeth and there is another Bill Harper in East London, and he is also a plumber and already owns billharperplumbing.co.za leaving you with the options – harperplumbing.co.za or billharper.co.za.

But what if these are also taken and maybe the DOT COMS for these are also taken. There are other options, for example DOT ME or DOT BIZ and if he wants the Internet equivalent of Vanity Licence Plates for vehicles, DOT PLUMBING.

How important is having the right Domain Name? Your Domain Name is part of your Branding, so it needs to be relevant, as well as being memorable and most important easy to spell.

Because Websites are a good way to learn about a business – people will ask you for your Website address and then look you up at the first possible opportunity by typing in the address you gave them.

Search Engines have become smarter and are likely to give you the site you are looking for, provided it has been optimised for search. Search Engines will give you what they believe to be the best result, based on their criteria- so typing in a Domain Name (if you have it) may still give you the best result.

Choose care fully – your Domain is your address in Cyberspace and could just as easily end up on the wrong side of the tracks as not.

The OnePager

The One pager - A Starter WebsiteWhen it comes to Websites, one page is all you need. When a visitor lands on the front page of your Website, and if it is not what he is looking for, he will leave. If he needs a plumber after hours, and you do not tell him if you offer an emergency service, he will continue looking for one that does.

A Website is fast becoming a necessity. As Internet connectivity becomes cheaper and more readily available, consumers are taking advantage of the information available to them. They can research products and services before making an informed purchase. Their information comes from your Website and that of your competition. 

The cost of setting up and operating a Website can prove to be more than some Small Businesses can afford. But they end up paying  a greater cost with lost customers and sales when they do not have a Website. 

Solutions Web offers The OnePager – a Starter Website for R1750.00 (normal price R1999.00) see here for more information.

A Website is your  Why, Who, What, Where When and How: 

Why should they use you – Your Value Statement

Who are you – share you passion

What do you doyour products and Services

Where can they find you – your contact details and address

When are you available – your operating times

How – what to do if they have a problem

That is a lot of information to put on one page. The trick is simply to split it into chunks. By placing a Static Navigation bar on the Top or at the Side of the Web Page, you can quickly move between the different sections by just clicking on the Nav Bar.

The OnePager was designed as Mobile First and will open up without problems when using a Phone or tablet. 

You can see an example of a OnePager here and if you follow this link for more information on this product you will see a different type of one Page Web, where the Product Features and Benefits are placed at the top.

Abafazi Logistics Management

Abafazi Logistics Management

The Internet has made it is easier to communicate, often making it not necessary to send documents. Yet, there will always be something that has to be physically sent somewhere.

 So, until we can do like Star Trek and beam objects through space, we will always need the services of a Courier to to carry these to their destination. Often these will be have to be at the destination by a certain time, others are priceless and irreplaceable, and of course there are the valuables.

You are not going to trust your grandmother’s China Tea set to just any Tom, Dick or Harry, you need to know it will arrive intact at the destination.

I met Desire of Abafazi Logistics Management at a Breakfast Networking get together for Small Business, a few years ago. This was a woman who wore the hats of mother, wife, running both household and her own successful Small Business.

Abafazi Logistics Management provides a personalised professional service backed up with 20 years of experience,  and Available all year round 24 hours  a day, 7 days a week.

On top of this, only reputable and established courier services a used so you know you can trust them with Granny’s China Tea Set!

 So, next time you need a Courier, give Desire a call.

Track the Cash.

Cash, money, moolah, greenbacks – call it what you like, without money, it is difficult to survive. Commerce cannot take place with it, if you do not have cash to pay or a product of similar value to barter, you are going to come away empty handed.

Business is simply providing a product or service that other people need. They pay you the amount of money you have valued the product or service at. They may pay you cash or with a cheque, they might use a credit card or they may pay the money into your bank account. You may extend them credit and let them pay it at latter time.

Ideally, to survive a business needs to make several sales a month. Because there are  different ways of getting paid, it is easy to lose track of the money. That money must also get used, some of it will be used to pay salaries, some will go to purchase supplies and of course, the object of any business is to make a profit.

Next time you visit a shop, take note of how they process your cash. Most shops will use a till and ring up the sale. Modern tills, even the simplest ones,  will track the cost of the item sold, the item code (if there is one) and work out the change from the amount given. The more sophisticated ones that use a barcode scanner will also adjust the inventory.

Even if you are a Sole Trader and do business in your name and not as company, you should separate the business’s cash from your yours and track it.

I ask my clients to pay me by EFT (Electronic Funds Transfer) on receipt of invoice. As money money goes strain into the Bank and I have a Cheque Card I can use for purchases, I can track my income and expense from my Bank Statement. In effect, my Bank Statement acts as my Cash Book. But I go one step further and write up my expenses on a spreadsheet using the  invoices and cash slips i get when making a purchase.

A simple system that works for me which I can then hand over to my account to do anything more complicated.

But what about the guy on the Flea Market, who puts the cash you give straight into his pocket. Any time, money changes hands for a service or product, that is commerce, so if the guy on the flea market was serious, he would track his cash and inventory. Simply writing it up in an exercise book would also work.

Money has a habit of disappearing if not tracked – how much do you think is in your wallet, now go check. Less, right!

Seen around Cape Town

Moving so no time for a real post. This photo was taken in Gie Road that runs between Food Lovers market and Harold Cressi School where Trevor manual went to School. Nice to see that they are extending.

This is one school where the scholars take pride in their school and their appearance, which unfortunately is not something you see a lot of these days.

Gie Road Cape Town