There are always two sides to an argument. Small Business Internet Presence is no different. In fact there is more than two schools of thought when it come to the Internet.
Some will tell you that their business is going along just fine without an Internet Presence, thank you very much.
Some believe that Social Media is the key to promoting your Business online and that a Facebook Page or Twitter Stream is all you need.
Then you get those who tell you need a Website or you do not exist online.
Three different schools of thought and which one is correct?
The principles behind Business have not changed – a Business provides a service or products that the market needs. In that respect, nothing has changed. What has changed is that consumers are in a position to make informed decisions through research using the Internet.
They can do this by visiting the Websites of the businesses that supply what they need. By visiting several Websites they will make comparisons between suppliers and then they will visit consumer Websites to gauge consumer satisfaction.
But where does Social Media come in, these are the forums where you can see if there have been problems and you can see if they were ignored or if something was done to remedy the problem.
Back to the three schools of thought above. People will still visit shops in the real world, they will still make impulse purchases and they will make a purchase after some research. But change is coming and it is coming fast.
Since Amazon and Kalahari.com as well as other online bookstores have opened, book shops in malls all around the world are closing their doors. You can buy anything using the Internet, from travel to shoes. It does not take a rocket scientist to figure out that more and more business will be conducted online.
It is obvious that even if you have an Internet Presence through a Facebook Page or Twitter Stream, you need a Website at the centre of it. But a Website is expensive, isn’t it?
In reality it is not – you get a Presence on the Internet that can be seen Worldwide 24 hours a day, seven days a week.
And to help you get started Solutions Web has a special offer on a Starter Website for only R999.00.
Quickly go look before I come to my senses and change the price back to R1999.00.